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 Meta descriptions, along with title tags, convey the theme of your site These short descriptions or snippets of about 155 characters in length, or the length of a tag in HTML, helps tell a user more about the content of your site It is important that you include keywords or target services in the meta description as well as the titleIn the above example, the meta tag 'name' is paired with the term keywords and the meta tag 'content' is paired with the words metadata, html lesson It's just an easy way to associate a label So if you have a landing page where you advertise wedding invitations, try using keywords like "elegant wedding invitations" or "cheap wedding invitations" For example, if you use the 123 Reg Search Engine Optimiser tool, you'll get recommendations on which keywords to use to optimise the meta tags and the content on your web pages How To Use A Meta In Wordpress Quora Meta keywords example html